Analytics Dashboard
Understand your gym's performance with comprehensive analytics covering revenue, retention, member engagement, and growth metrics.
The Analytics Dashboard gives you a complete picture of your gym's health. Track key metrics, identify trends, and make data-driven decisions to grow your business.
Dashboard Overview
Key Metrics
- • Monthly Recurring Revenue (MRR)
- • Active member count
- • New signups this month
- • Churn rate percentage
Engagement Stats
- • Average visits per member
- • Class attendance rates
- • Peak hours analysis
- • Member retention score
The dashboard updates in real-time. Set it as your homepage to monitor your gym's pulse at a glance.
Revenue Analytics
Monthly Recurring Revenue (MRR)
Track your predictable monthly income from memberships:
- Current MRR - Total monthly membership revenue
- MRR Growth - Month-over-month change
- New MRR - Revenue from new signups
- Churned MRR - Revenue lost from cancellations
- Expansion MRR - Revenue from upgrades
Revenue Breakdown
By Membership Type
See which membership plans generate the most revenue.
By Location
Compare revenue across your gym locations.
By Product Category
Break down revenue between memberships, classes, and retail.
Revenue projections are based on current active memberships and scheduled payments. They update automatically as members join or leave.
Member Analytics
Retention Metrics
- Overall Retention Rate - Percentage of members who stay active
- Churn Rate - Percentage of members who cancel
- Average Member Lifespan - How long members typically stay
- At-Risk Members - Members showing signs of disengagement
Engagement Scoring
Each member receives an engagement score based on:
- Visit frequency and consistency
- Class attendance and completion
- App usage and portal logins
- Interaction with communications
Members with declining engagement scores are more likely to cancel. Set up automated re-engagement campaigns to reach them early.
Attendance Analytics
Visit Patterns
Peak Hours
Identify your busiest times to optimise staffing and class schedules.
Day of Week
See which days are most popular with your members.
Seasonal Trends
Track how attendance varies throughout the year.
Class vs Open Gym
Compare structured class attendance vs general gym usage.
Class Performance
- Fill rates for each class type and time slot
- No-show and late cancellation rates
- Instructor popularity rankings
- Waitlist conversion rates
Growth Analytics
Acquisition Metrics
- New Signups - Members who joined this period
- Lead Conversion Rate - Leads that became members
- Trial Conversion Rate - Trials that converted to paid
- Referral Rate - Members acquired through referrals
Lead Source Analysis
Understand where your best members come from:
- Website signups
- Walk-ins
- Social media
- Member referrals
- Partner promotions
Focus your marketing budget on the lead sources with the highest conversion rates and member lifetime value.
Creating Custom Reports
Select Report Type
Choose from revenue, member, attendance, or custom report templates.
Set Date Range
Select the time period for your report. Compare to previous periods for trend analysis.
Apply Filters
Filter by location, membership type, member segment, or other criteria.
Export or Schedule
Export as PDF or CSV, or schedule automatic reports to be emailed weekly or monthly.
Multi-Location Analytics
For gyms with multiple locations, the analytics dashboard provides:
- Consolidated View - See total performance across all locations
- Location Comparison - Compare metrics between locations
- Area Reports - Group locations by region for area managers
- Cross-Location Trends - Identify patterns affecting all locations
Area managers only see analytics for locations under their management. Owners and administrators have access to the full consolidated view.