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    Marketing & Automations

    Create email and SMS campaigns, set up promotions, configure automated member communications, and grow your gym.

    Grow your membership and keep members engaged with our marketing tools. From one-off campaigns to fully automated member journeys, reach the right people at the right time.

    Creating Campaigns

    Campaign Types

    Email Campaigns

    Send newsletters, announcements, and promotions to your member list.

    SMS Campaigns

    Send time-sensitive messages like flash sales or urgent announcements.

    Push Notifications

    Reach members who have the app installed with instant notifications.

    Multi-Channel

    Combine email, SMS, and push for maximum reach on important messages.

    Building a Campaign

    1

    Select Your Audience

    Choose who should receive this campaign:

    • All Members - Everyone with an active membership
    • Specific Plans - Members on certain membership types
    • By Tag - Members with specific tags
    • By Activity - Active, inactive, or new members
    • Custom Filter - Build your own criteria

    2

    Design Your Message

    Create your content using the drag-and-drop editor:

    • Choose a template or start from scratch
    • Add images, buttons, and formatted text
    • Use merge tags for personalization (e.g., {{first_name}})
    • Preview on desktop and mobile

    3

    Schedule or Send

    • Send Now - Deliver immediately
    • Schedule - Pick a specific date and time
    • Optimal Time - Send when each member is most likely to engage

    Test your email by sending a preview to yourself before launching to all members.

    Promotions & Promo Codes

    Creating a Promotion

    Set up special offers to attract new members or reward existing ones:

    • Percentage Discount - e.g., 20% off first 3 months
    • Fixed Amount - e.g., £30 off joining fee
    • Free Period - e.g., First month free
    • Add-on Bonus - e.g., Free PT session with signup

    Promo Code Settings

    • Code - The code members enter (e.g., NEWYEAR2024)
    • Valid Dates - When the promotion is active
    • Usage Limits - Maximum uses total or per person
    • Eligible Plans - Which memberships the code applies to
    • New Members Only - Restrict to first-time signups

    Track promo code usage in your analytics to see which promotions drive the most signups.

    Marketing Automations

    Set up automated messages that trigger based on member actions:

    Welcome Series

    Trigger: New member signs up

    • Day 0: Welcome email with gym info and app download links
    • Day 1: Tips for first workout
    • Day 3: Class recommendations based on interests
    • Day 7: Check-in asking how first week went

    Birthday Messages

    Trigger: Member's birthday

    • Send birthday wishes
    • Optional: Include a special offer or free class

    Re-Engagement

    Trigger: No check-in for 14 days

    • Day 14: "We miss you" message
    • Day 21: Offer incentive to return
    • Day 30: Alert staff for personal outreach

    Membership Renewal

    Trigger: Membership renewal approaching

    • 30 days before: Renewal reminder
    • 7 days before: Final reminder with renewal link
    • After renewal: Thank you message

    Cancellation Prevention

    Trigger: Member initiates cancellation

    • Survey asking reason for leaving
    • Offer alternatives (freeze, downgrade)
    • Special retention offer if applicable

    Class Reminders

    Trigger: Member has upcoming class booking

    • 24 hours before: Reminder with class details
    • 2 hours before: Final reminder
    • Reduces no-shows significantly

    Be mindful of message frequency. Too many automated messages can lead to unsubscribes. Aim for helpful, not spammy.

    Building Custom Automations

    1

    Define the Trigger

    What event starts this automation?

    • Member action (signup, check-in, booking)
    • Date-based (birthday, anniversary, expiry)
    • Inactivity (no check-in for X days)
    • Milestone (10th class, 6-month anniversary)

    2

    Set Conditions

    Add filters to control who enters the automation:

    • Membership type
    • Member tags
    • Location
    • Previous automation history

    3

    Add Actions

    What happens when triggered:

    • Send email, SMS, or push notification
    • Wait for a period of time
    • Add or remove tags
    • Create a task for staff
    • Update member record

    4

    Activate

    Test with a sample member, then activate to process all matching members.

    Marketing Analytics

    Track the performance of your marketing efforts:

    • Email Metrics - Open rates, click rates, unsubscribes
    • SMS Metrics - Delivery rates, responses
    • Campaign ROI - Signups attributed to campaigns
    • Automation Performance - Completion rates, conversions
    • Promo Code Usage - Which offers perform best

    A/B test your subject lines and send times to continuously improve engagement rates.